Article in Preparation
Do you have sales reps onboard or real experts and advisors? Find out what is the difference.
Nobody Needs Sales Reps Anymore: The Future of Advisory B2B Sales
Ideal Customer Profile in B2B: A Dead End at the Beginning of Understanding The Customer
Article in Preparation
Find out why the Ideal Customer Profile is not an ideal tool for advisory and complex B2B marketing and sales.
MQL, SQL, SAL – Ineffective Lead Qualification Method For Advisory and Complex B2B Marketing and Sales
Article in Preparation
Find out why MQL, SQL, and SAL qualification method is not a good choice.
Lead Generation Is Killing Sales Opportunities: How Is It Possible?
Sales opportunities are born not thanks to lead generation but when your customer faces challenges. Choose another way to your competitors.
Continue readingWhat and Who Sabotages Your B2B Advisory Complex Sales
Article in Preparation
Find out what and who is sabotaging your sales of complex B2B solutions. You won’t believe what’s inside.
Twisted Logic in Advisory and Complex B2B Marketing and Sales
“First, let’s sell, then we’ll invest in Marketing” is just the tip of the iceberg of Twisted Ideas in B2B Marketing and Sales
Continue readingSales Funnel: The Silent Killer of Advisory Complex B2B Sales
Article Published | Version 1.0
Find out why you and your managers should stop using Sales Funnels if you are in Advisory Complex B2B Sales