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Why I Disagree With Seth Godin About His Definition of a Brand

Find out why Victor Harrison disagrees with Seth Godin’s about his brand definition.

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B2B Foundations

B2B Brand Definition

Victor Harrison’s Brand Definition

Discover a practical definition of a B2B brand based on knowledge and experience, and check whether you use a proper version in your company.

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B2B Foundations

Leadership vs. Management in B2B Tech Companies

Discover a practical definition of B2B marketing based on knowledge and experience that fits complex B2B marketing of complex tech solutions.

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B2B Foundations

B2B Marketing Definition

Victor Harrison’s B2B Marketing Definition

Discover a practical definition of B2B marketing based on knowledge and experience that fits complex B2B marketing of complex tech solutions.

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B2B Foundations

B2B Marketing and Sales Foundations: Guide by Victor Harrison

B2B Marketing Sales Foundations

Discover B2B Marketing and Sales Foundations. Build strong teams and productive workspaces, develop strategies and tactics, and use B2B frameworks for better results.

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B2B Foundations
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tier 1

12’500 €
+vat if applicable

price per month /
billed annually

5h / week

one focused session weekly (5h expert attention) or split into shorter daily support

tier 2

24’500 €

+vat if applicable

price per month /
billed annually

10h / week

supports multiple teams or deeper weekly engagement across the revenue system

tier 3

custom

+vat if applicable

price per month /
billed annually

15h+ / week

for enterprise-level or multi-system strategic integration — fully customized team mix

one workshop per quarter

4’500 €

+vat if applicable

price per workshop /
billed annually

ideal for companies that need external insight quarterly on revenue system issues

one workshop per month

5’500 €

+vat if applicable

price per workshop /
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best for b2b organizations needing regular expert input on strategic topics and challenges

higher
frequency

custom

+vat if applicable

price per workshop /
billed annually

for multi-team or enterprise-level strategic work — pricing based on scope and expert mix