Skip to content
B2B ACADEMY - Speciality course - Segment Based Marketing
Victor Harrison

Course Cover

Course Title

Segment Based Marketing

Tagline

Marketing typically targets segments. But what if your entire segment is just one customer? What if you could segment within a single customer?

Course Details

Instructor

Victor Harrison

Language

English (other languages available upon request)

Target Group

Exclusively designed for C-Suite Executives, Board Members, Managers, and Global, Regional, and Country Leadership.

For companies delivering Complex B2B TECH Solutions, introducing innovations, and driving industry change with international operations.

Course Elements

  • LOD (Lesson-On-Demand): Online, asynchronous lessons.
  • RLC (Remote Live Consultations): Online, live interactive sessions.
  • VOD (Video-On-Demand): Access pre-recorded video lessons at any time.
  • Quizzes: Engage with interactive quizzes throughout the course.
  • Partial Tests: Assess understanding after each section.
  • Final Exam (online): Assess mastery of course material.

Course Duration and Formats

Professional Company Course (PCC)

Tailored exclusively for a company’s teams, this course adjusts its content to meet the specific operational and strategic needs of the business. It aims to enhance the skills and knowledge of staff in a cohesive and focused manner, ensuring that the learning directly contributes to the company’s objectives and industry-specific challenges.

Individual Premium C-Suite Course (IPCC)

Specifically tailored for executives seeking a personalized learning experience. Includes 36 hours of LOD delivered over 12 weeks with two weekly lessons of 1.5 hours each and 1 hour of 1-on-1 RLC weekly.

Open Professional Course (OPC)

Small Group Course

Starts with a minimum of 5 participants, capped at 11. Features 36 hours of LOD over 12 weeks with two weekly lessons of 1.5 hours each and 1 hour of group RLC every 2 weeks.

Big Group Course

Requires at least 12 participants, with a maximum of 18. Consists of 36 hours of LOD delivered over 12 weeks with two weekly lessons of 1.5 hours each, accompanied by 1 hour of group RLC every 2 weeks.

Pricing

Full upfront payment is required.

  • Professional Company Course (PCC) – individual pricing
  • Individual Premium C-Suite Course (IPCC) – Price: €4.750 per participant
  • Open Professional Course (OPC)
    • Small Group Course – Price: €1.850 per participant
    • Big Group Course – Price: €950 per participant

Refund Policy

Refund policies for the Professional Company Course (PCC) are determined by individual contracts and vary accordingly. A full refund is available for participants in the Premium Professional C-Suite Course (IPCC) and the Open Professional Course (OPC) after the first lesson. To be eligible, participants must notify the administration of their intent to withdraw from the course within three working days following the conclusion of the first lesson.

Methodology

The course utilizes the MARS1™ (Marketing and Sales as One) and VEX™ (Value Exchange Framework) methodologies, both specifically developed by Victor Harrison to meet the intricate needs of B2B TECH companies.

VEX - Value Exchange Framework Methodology
MARS1 - Marketing and Sales as One Methodology

Certification and Diploma

  • All participants will receive a Certificate of Completion upon finishing the course.
  • The course can also be concluded with a written online exam for additional assessment. The preparation period for the final exam spans 2 weeks, followed by 1 week allocated for exam completion.
  • Participants who pass the online exam will be awarded the “Victor Harrison™ International Academy Diploma”, a prestigious credential recognized in the B2B community.

Browse All Courses

B2B ACADEMY - C-SUITE course - Leadership

Leadership

Revolutionizing the viewpoint on Marketing and Sales of Complex B2B TECH Solutions.
Read More
B2B ACADEMY - C-SUITE course - Business Plan

B2B Business Plan

It is not a strategy; it is a plan for doing business, driving growth, and generating profit.
Read More
B2B ACADEMY - C-SUITE course - Strategy

B2B Strategy

It is not a plan. It is not about winning. It is all about building a competitive advantage.
Read More
B2B ACADEMY - C-SUITE course - Programs

B2B Programs

Doing the right things in the right, scalable way to deliver results. Focus on international B2B marketing &
Read More
B2B ACADEMY - C-SUITE course - Expedition

Expedition

Entering new markets. Introducing new B2B TECH solutions. Plan and execute. Lead and manage. Grow.
Read More
B2B ACADEMY - C-SUITE course - R-evolutions

R-Evolution

Plan and execute the transformation. Adapt to market challenges. Get ahead of the competition. Be pro-human. Lead the
Read More
B2B ACADEMY - C-SUITE course - Pro-Human Workspace

B2B Workspace

Super productive, inclusive, and agile working environment for international marketing and sales teams.
Read More
B2B ACADEMY - C-SUITE course - Value Proposition

Value Proposition

It drives growth. It's all about crafting a value proposition that resonates throughout the comprehensive B2B TECH Customer
Read More
B2B ACADEMY - Speciality course - Marketing and Sales Foundations

B2B Marketing and Sales Foundations

Developing groundbreaking competencies for successful Marketing and Sales of Complex B2B TECH Solutions.
Read More
B2B ACADEMY - Speciality course - Value Exchange Framework

Value Exchange Framework

Buying and selling revolve around Value Exchange. Embrace this viewpoint to drive significant improvements in effectiveness and growth.
Read More
B2B ACADEMY - Speciality course - B2B Customer Framework 1

B2B Customer Framework

Understanding B2B TECH Customers: Learn how they make purchasing decisions, identify their needs, and navigate the buying process.
Read More
B2B ACADEMY - Speciality course - B2B Selling Framework

B2B Selling Framework

Synchronizing the B2B Selling Framework with the B2B Customer Framework for Enhanced Customer Experience and Business Growth.
Read More
B2B ACADEMY - Speciality course - Value Proposition Development

Value Proposition Development

Developing a Value Proposition for a comprehensive B2B TECH Customer Journey.
Read More
B2B ACADEMY - Speciality course - Ultra Relevant Content

Ultra Relevant Content

Develop content that establishes your company and representatives as market and solution experts, laying the groundwork for effective
Read More
B2B ACADEMY - Speciality course - Value Exchange Programs

Value Exchange Programs

Plan and execute marketing and sales programs that resonate with the needs and expectations of B2B TECH customers,
Read More
B2B ACADEMY - Human-To-Human-Engagement course - Public Speaking

Public Speaking

Public Speaking is a crucial competency for company representatives involved in cultivating relationships with B2B TECH customers.
Read More
B2B ACADEMY - Human-To-Human-Engagement course - In-Person Customer meeting

In-Person Customer Meeting

Essential competency for professionals engaging directly with B2B TECH clients, encompassing the planning, execution, and follow-up of successful
Read More
B2B ACADEMY - Human-To-Human-Engagement course - Virtual Customer meeting

Virtual Customer Meeting

Essential competency for professionals conducting virtual meetings with B2B TECH clients, including planning, executing, and following up on
Read More
B2B ACADEMY - Speciality course - Segment Based Marketing

Segment Based Marketing

Marketing typically targets segments. But what if your entire segment is just one customer? What if you could
Read More
B2B ACADEMY - Speciality course - Account Based Marketing

Account Based Marketing

Marketing typically targets segments. But what if your entire segment is just one customer? What if you could
Read More
B2B ACADEMY - Human-To-Human-Engagement course - Storytelling

Storytelling

Storytelling is something everybody knows should be done, but only a few do it right, especially in B2B.
Read More
B2B ACADEMY - Human-To-Human-Engagement course - Social Selling Engagement

Social Selling

Your customers expect professional expertise, not sales pitches. Stop social selling—start social engaging.
Read More
B2B ACADEMY - C-SUITE course - She-Level Leadership 1

She-Level Leadership

Revolutionizing the viewpoint on Marketing and Sales of Complex B2B TECH Solutions. For Women.
Read More