Find out why Victor Harrison disagrees with Seth Godinβs about his brand definition.
Continue readingB2B Brand Definition
Discover a practical definition of a B2B brand based on knowledge and experience, and check whether you use a proper version in your company.
Continue readingLeadership vs. Management in B2B Tech Companies
Discover a practical definition of B2B marketing based on knowledge and experience that fits complex B2B marketing of complex tech solutions.
Continue readingB2B Marketing Definition
Discover a practical definition of B2B marketing based on knowledge and experience that fits complex B2B marketing of complex tech solutions.
Continue readingLead Generation Is Killing Sales Opportunities: How Is It Possible?
Sales opportunities are born not thanks to lead generation but when your customer faces challenges. Choose another way to your competitors.
Continue readingTwisted Logic in Advisory and Complex B2B Marketing and Sales
“First, let’s sell, then we’ll invest in Marketing” is just the tip of the iceberg of Twisted Ideas in B2B Marketing and Sales
Continue readingSales Funnel: The Silent Killer of Advisory Complex B2B Sales
Article Published | Version 1.0
Find out why you and your managers should stop using Sales Funnels if you are in Advisory Complex B2B Sales






