Skip to content

Why I Disagree With Seth Godin About His Definition of a Brand

Find out why Victor Harrison disagrees with Seth Godin’s about his brand definition.

Continue reading
B2B Foundations

B2B Brand Definition

Victor Harrison’s Brand Definition

Discover a practical definition of a B2B brand based on knowledge and experience, and check whether you use a proper version in your company.

Continue reading
B2B Foundations

Leadership vs. Management in B2B Tech Companies

Discover a practical definition of B2B marketing based on knowledge and experience that fits complex B2B marketing of complex tech solutions.

Continue reading
B2B Foundations

B2B Marketing Definition

Victor Harrison’s B2B Marketing Definition

Discover a practical definition of B2B marketing based on knowledge and experience that fits complex B2B marketing of complex tech solutions.

Continue reading
B2B Foundations

Lead Generation Is Killing Sales Opportunities: How Is It Possible?

Stop-B2B Lead Generation

Sales opportunities are born not thanks to lead generation but when your customer faces challenges. Choose another way to your competitors.

Continue reading
B2B Old-School

Twisted Logic in Advisory and Complex B2B Marketing and Sales

Twisted Logic

“First, let’s sell, then we’ll invest in Marketing” is just the tip of the iceberg of Twisted Ideas in B2B Marketing and Sales

Continue reading
B2B Old-School

Sales Funnel: The Silent Killer of Advisory Complex B2B Sales

Why You Should Throw Your B2B Sales Funnels Into The Trash

Article Published | Version 1.0
Find out why you and your managers should stop using Sales Funnels if you are in Advisory Complex B2B Sales

Continue reading
B2B Old-School
v
Victor Harrison

privacy statement [EU]

cookie policy [EU]

Β 

imprint

Β 
personal branding, communication, and website by
HARRISONβ„’ β€” Strategy & Business Institute
Protected by Copyscape

Β© Victor Harrison International and VictorHarrison.com, 2024. All Rights Reserved. Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Victor Harrison and VictorHarrison.com with appropriate and specific direction to the original content.

Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}

tier 1

12’500 €
+vat if applicable

price per month /
billed annually

5h / week

one focused session weekly (5h expert attention) or split into shorter daily support

tier 2

24’500 €

+vat if applicable

price per month /
billed annually

10h / week

supports multiple teams or deeper weekly engagement across the revenue system

tier 3

custom

+vat if applicable

price per month /
billed annually

15h+Β / week

for enterprise-level or multi-system strategic integration β€” fully customized team mix

one workshop per quarter

4’500 €

+vat if applicable

price per workshop /
billed annually

ideal for companies that need external insight quarterly on revenue system issues

one workshop per month

5’500 €

+vat if applicable

price per workshop /
billed annually

best for b2b organizations needing regular expert input on strategic topics and challenges

higher
frequency

custom

+vat if applicable

price per workshop /
billed annually

for multi-team or enterprise-level strategic work β€” pricing based on scope and expert mix